Great SEO News

Search Engine Optimization (SEO) and Email marketing are the two best bets for your marketing dollar, according to a new report from UK Based eConsultancy in conjunction with Clash-Media. “Viral marketing” landed on the other end of the spectrum based on the feedback of 600 companies.

* A greater proportion of lead generation budget is being spent on online (on
average, 53%) than offline (44%).

* Compared to 2007, PPC is getting a bigger proportion of online lead generation
budgets even though natural search is perceived to be better value for the money.

* PPC now gets a third of this budget (33%) compared to 28% in 2007. Meanwhile, SEO
now only gets 15% of the budget compared to 18% last year.

* Companies are now investing more in their in-house email marketing. The average
proportion of budget devoted to this has increased from 10% to 15%.

* The biggest fallers since 2007 are affiliate
marketing (from 50% to 43%), email marketing - rented lists (from 33% to 28%) and viral marketing (from 35% to 22%).

Read Full Detail News at - B2C Lead Report. Good News For SEO’s and Email Marketers.