Experts in Search Engine Optimisation dismissed PPC as far less likely to bring about results in a debate last night (11 December).

The "B2B Marketing Debate" saw SEO exponents and Pay Per Click champions clash over effectiveness and results.

The debate, at The English Speaking Union in London, saw head of search at Bigmouth Media Andrew Girdwood argue that organic results were often perceived as more directly relevant, with a lower overall cost. He said: "“People don’t want to put more money in. For B2B campaigns SEO has a definite advantage over PPC.”"

Periscopex co-founder Simon Norris defended PPC as a marketing tool and said that its plus points were that it was easy to change, start, stop and completely transparent. He asserted that PPC was a better, more targeted way to gain leads.

Stuart Small, industry leader, business and industrial markets at Google, backed up the argument and said that with 85% of all B2B purchases starting in a search engine, paid search ads were vital to any business. He added that Google sees 80% of searchers clicking on organic results, with 20% clicking on search ads.

Source /Read More : PPC shot down by SEO experts